ENC 3416 Digital Portfolio
My WEPO portfolio focuses on writing as a means of persuasion, editing as a collaborative process, and my work in the PR field. The specific audience I chose are future employers, specifically for internships that I will interview for within the upcoming year. I'd like to keep this portfolio to see my added progress throughout the year as I finish up my major.
Theory of Writing and Editing
Emma Roberts
Arrangement as a Rhetorical Decision
Writing is a creative and complex process where a person can showcase their thinking and personal identity. Through their tone, word choice, and arrangement a writer can express themselves through their own writing style. As writers, especially in the world of PR, I believe we articulate our words carefully to get our audience to feel something or even believe an idea. The Delagrange reading expresses this idea of arrangement as a rhetorical choice. As a writer, we may alter our words to appeal to a specific public because we are aware of what appeals to them. In class, for our Website Design project, we had our audience in mind when organizing and designing the website. We took the market research we did from Project 1 on effective website design and used it when creating the new site. Visual appeal was something we wanted to emphasize so we made our own graphics using high-quality shark pictures and even videos to engage our users.
Persuasion and Change
In Public Relations, we are ultimately trying to alter reality and persuade an audience of an idea. Hopefully, with persuasion, our audience will enact the change we want. This brings me to the concept of the rhetorical situation and rhetorical audience that Bitzer introduces. Our rhetorical audience are "those persons who are capable of being influenced by discourse and of being mediators of change." In PR, publicists and PR specialists create discourse through multiple forms. This can be through social media posts, speeches, press releases, etc. Discourse is needed to modify an exigence, which is an imperfection marked by urgency. For example, in my PR class, we created media strategies to combat the negative stereotypes people have of teaching. We did this by coming up with possible partnerships, social media posts, newsletters, updated website design, and more.
Remix and Circulation
Theory of Writing and Editing
Emma Roberts
Arrangement as a Rhetorical Decision
Writing is a creative and complex process where a person can showcase their thinking and personal identity. Through their tone, word choice, and arrangement a writer can express themselves through their own writing style. As writers, especially in the world of PR, I believe we articulate our words carefully to get our audience to feel something or even believe an idea. The Delagrange reading expresses this idea of arrangement as a rhetorical choice. As a writer, we may alter our words to appeal to a specific public because we are aware of what appeals to them. In class, for our Website Design project, we had our audience in mind when organizing and designing the website. We took the market research we did from Project 1 on effective website design and used it when creating the new site. Visual appeal was something we wanted to emphasize so we made our own graphics using high-quality shark pictures and even videos to engage our users.
Persuasion and Change
In Public Relations, we are ultimately trying to alter reality and persuade an audience of an idea. Hopefully, with persuasion, our audience will enact the change we want. This brings me to the concept of the rhetorical situation and rhetorical audience that Bitzer introduces. Our rhetorical audience are "those persons who are capable of being influenced by discourse and of being mediators of change." In PR, publicists and PR specialists create discourse through multiple forms. This can be through social media posts, speeches, press releases, etc. Discourse is needed to modify an exigence, which is an imperfection marked by urgency. For example, in my PR class, we created media strategies to combat the negative stereotypes people have of teaching. We did this by coming up with possible partnerships, social media posts, newsletters, updated website design, and more.
Remix and Circulation
There have been many occasions, inside and outside of this class, that I have done my own version of remix. In WEPO, I have used Shark Allies' logo and placed it on different appealing shark images. These now branded images were used on the website redesign we had made. In Project 3, which was the marketing campaign my group did, I made a t-shirt design with both a Guy Harvey logo and a Shark Allies' logo to signify the collaboration between the two brands. In PR and also in this marketing campaign, circulation is a crucial component of what we do. To reach a larger audience, we came up with a catchy slogan for our campaign that could be easily shared on Instagram posts and through hashtags. In our marketing campaign, we wanted to achieve both viral and slow circulation which are both terms that Bradshaw uses in his piece, "Slow Circulation: The Ethics of Speed and Rhetorical Persistence." To gain attention from the media and to rack up as many "likes" as possible, our campaign used social media and popular influencers in our strategies. Ultimately, we also wanted to achieve slow circulation in order to enact laws and create change. Enacting laws and passing legislation takes time, which is why we wanted the campaign to have a lasting impact.